The story

Hey, listen – there is birth, there is singing, there is sparkling here ! GORS, The Embassy of Latgale – it is a place where the story of Latgale is both created and told. Cultural heritage and ancient values, traditions and creation, the language and events, the most significant global trends, art, culture, dance and songs converge here. The young and the old, families and kin, our own and the invited meet here. Unprecedented, exciting ideas are born and live here – a real, creative, beautiful spirit. A centre of culture, concert halls, film theatre, a place of residence for artists, an exhibition space for art, a restaurant for the enjoyment of life, a place for experiments with all the senses. A place where it thrums and hums. The place of Latgale’s revival. Hey, hey, rise, come and feel the GORS!

The brand of GORS, The Embassy of Latgale, has been created in the brands’ nest MATKA in close cooperation with the people of Latgale. Inese Apse-Apsīte, brand manager: “Latgale, with its unique message, people and heritage, has long deserved a symbolic location, a centre of energy, which would not only tell the history of the people but also create and form something new, unprecedented. The new building embodies this wish, and its brand expresses Latgale’s immense will to live.”